Digital Marketing is about the life of your website after it is launched, therefore it is important that it is optimized to attract both new visitors and to convert those visitors to customers. Therefore, allow me to derive a Digital Marketing solution that can help improve your site's find-ability and attract more of the right people. Consumers do not want to be sold too, they want to be educated!
The overall goal is to leverage the company's website as the primary lead generation tool in an effort to attract prospective customers through a comprehensive inbound digital marketing strategy using various media channels and assets.
Analytics & Metrics Reporting
Now that you've set up your website, optimized your content for SEO and established marketing campaigns for your product online, how do you know that it's working to your benefit? How do you know that your site and your company is benefiting from your Digital Marketing investment dollars?
Web analytics give businesses precise information on what customers want, so that they can improve their online marketing and website content. These services help answer the following questions:
- Which keywords attract the most visitors?
- Which email campaigns create more customers?
- And how to design web page content that holds people's attention?
Web Analytics generates detailed statistics about the visitors to a website, which enables me to optimize a client's online marketing campaign and advertising based on an analysis of their site traffic. The data collected from a web site based on analytics is especially useful because it enables me as a strategist to determine which aspects of the website work towards the client's business objectives.
Additionally and equally important, it allows me to define and track conversions, or goals, which might include sales, lead generation, direct mail campaign data, viewing a specific page, or other custom metrics. By using this tool, marketers can determine which ads are performing, and which are not, as well as find unexpected sources of quality visitors.
Web Analytics' serves as an invaluable tool in combination with pay-per-click campaigns, which is another core service offering that helps drive traffic to a client’s site.
The over-arching benefit is that you’ll be armed with relevant and factual information needed to adjust your content necessary to reach your target audience, and providing an additional opportunity to tap a larger segment of unrealized customers.
Today, blogging is an effective way to regularly publish and promote new content related to your business and industry, and it helps your inbound marketing in two ways:
- It helps you attract new visitors
- It helps you convert those visitors into leads
Every time you publish a blog post, you're creating a new, unique page online. Your blog can strategically promote offers from your business. This means that you're increasing your chances of ranking in search results, having other websites link to you, and being shared on social media. And all of this results in new traffic to your site. If visitors are interested in your content, they're more likely to be interested in your offers and convert into leads.
Finally, your blog can help you stand out as an expert in your industry. The more you blog, the more that people will start to look to you as a reliable, trustworthy source of information. And building that trust with your prospects will help them turn into customers down the line.
Email newsletters are an inexpensive way to market your services or product by periodically delivering information to a targeted audience that can help drive repeat business and sustain traffic. I can design custom newsletter templates that fit your brand and the message you want to communicate to your audience.
Email Marketing is the promotion of products or services via email. In addition, clients can choose from a host of sophisticated permission-based email marketing software to create, manage and track email campaigns. The easy-to-use tool allows clients to manage their own newsletter content, create and send professional, attractive email newsletters.
Unlike any other marketing medium an effective email marketing campaign can help generate buzz around your products and services. It's a highly-efficient and effective means of communicating, and presents an exceptional opportunity to enhance visibility and sales for your business.
Effective email marketing allows you to build and solidify relationships with existing customers, and if executed properly can also convert prospective customers to repeat clients.
Our email newsletter management system is a direct, expedite and inexpensive marketing tool for businesses looking to increase sales and drive traffic to their website and is a must for any sized business.
Pay-per-click (PPC), also known as cost per click (CPC), is a form of paid digital marketing and an advertising model used to drive traffic to websites, in which an advertiser pays a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. The term PPC can apply to paid ads on Google, and social media networks like Facebook and Twitter, which also helps to boost your brand awareness.
The primary focus should be focusing on one product or service that you're trying to generate leads for, that should also include some sort of lead magnet to get people to give you their name, email and phone number. It's all about conversions therefore, the better your ad campaign, the more clicks you generate, and the greater your probability of obtaining a new lead or customer.
Search Engine Optimization
Improve your website's search engine rankings and generate more qualified traffic from organic search results. Search Engine Optimization (SEO) adjusts the content and components of your website for a set of keywords that are used heavily by your target audience.
Search Engine Optimization (SEO) is a process intended to improve the ranking of a website in search engine listings. Our creative team is primarily concerned with improving the visibility of a client site through it's organic listing (i.e. the results the search engines present users), and not paid advertisement (i.e. pay per click advertising or banner advertising) or third parties.
Critical success factors include:
- Keywords in the domain name (Internet address)
- Keywords in the site's directory and file names
- Page titles and tags (an HTML element)
- Keyword density: the ratio of industry specific keyword(s) on a webpage.
- Keyword proximity: the proximity of individual keywords to each other in the text.
- Alternate text: text that appears when a user mouses-over an image or link.
The first step to achieve search engine visibility is to ensure that search engine spiders are able to access all pages of the Website. One of the best recommendations is to maintain a network of HTML text links throughout your site, and include a text-only sitemap to ensure search engines can find and index all your individual pages. In addition, by making your site more accessible, and by using valid, semantic markup, you also make it more attractive to search engine robots.
Our SEO offering includes:
- Search Term Popularity
- Website Content Optimization for Keywords
- Optimizing HTML Code for Keywords
- Referral Sites Suggestion
- Directory Inclusions
- Traffic Monitoring
- Content Generation
Our Search Engine Optimization techniques are an extremely vital and important factor that can help make your business an online success. Individuals and businesses use Search Engines more than any other Internet application, aside from email. The eCommerce sites rank the use of Search Engines as their #1 method of Web site promotion.
Social media platforms help to get your content in front of the right people and spread the word about your business. It can help increase the number of people who view your content and visit your website, by optimizing your reach and awareness. Keep in mind that consistency is key to retaining an active audience.
Social media is a powerful inbound tool that can help you build a strong foundation for your business. And content is an essential component that will help you use social media to work your way through the inbound methodology. You can promote content across your social platforms to attract new visitors to your website or generate new leads for your sales team.