Design Process

The design process includes a wide range of methodologies to ensure that an end product achieves its core (often business) objectives whilst providing its users with the most efficient and engaging experience possible. Together with user interface design, which is the actual visual design of a website or application, the focus remains on the user's experience and interaction.

UX Research Methods

Using appropriate UX research methods keeps me focused on the end user and enables me to translate the results into user needs and goals. These research methods are a great learning tool that helps point me in the right direction and also helps to support all my design decisions. However, the key is that your documentation should help move the design forward because it's all about making documentation complementary rather than supplementary to the design process.

Research Methods

Lean UX

Although conducting an effective and thorough analysis upfront is very important, I am personally a proponent of the “Lean UX” methodology with less emphasis on deliverables and greater focus on the actual experience being designed. The goal is to define the core components in the initial concept in an effort to quickly visualize the workflow, and build a prototype to further refine the idea. This means all of your resources should be focused on planning, designing, developing, and delivering a remarkably well-crafted core experience.

Lean Methodology, developed by Eric Ries in 2008, is a process for delivering products and businesses. In his book, Ries explains to us how Lean Methodology provides us with techniques to test our assumptions against reality at an early stage, when our attachment to them is relatively young and before we have invested time, energy and money into realizing them. Lean is thinking about the best way to spend time and money, not just the quickest, easiest or least expensive way. It's about doing things right, but as quickly as possible given the company’s resources.

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