Mario Cisneros is a results-driven Information Technology professional with 24 years experience in the digital space specializing in UI/UX design, frontend development, and inbound marketing.
A natural leader, who utilizes excellent communication and organizational skills to coordinate efforts between diverse groups and builds strong working relationships with colleagues, vendors and customers.
A demonstrated ability to accelerate productivity by developing, implementing and supporting cutting-edge technical solutions.
Often, interface design (UI) is intertwined with the experience design (UX) because user experience is comprised of both functionality and visibility. Although they are entirely different it's obvious that one relies on the other. Again, that's why its so important to embrace design thinking, which combines the problem-solving roots of design with deep empathy for the user.
The experience makes the website or product, not the features – by marrying business goals with user needs, and working to define an experience that engages your target audience and drives them to action.
The goal of an interactive and visual designer is to make users effective, therefore my initial approach is to find out what problems (pain points) exist, and understand how users deal with them currently, and start working on solutions. Empathy is the foundation of the whole design thinking process, and ties directly to the primary principle, wherein you actually conduct research and interact with the people you're trying to help.
Visual design focuses on implementing images, colors, fonts, and other elements in order to engage users. Visual design engages users through the use of visual cues such as prioritizing tasks on a page through size, color, and the use of whitespace, hence drawing the eye to the correct functionality.
The overall goal is to leverage the company's website as the primary lead generation tool in an effort to attract prospective customers through a comprehensive inbound digital marketing strategy using various media channels and assets.